Karla Easton knows kids fashion. The owner of Kids Club and mom of two attributes the stores 12 years of success to "good eyes" —that is, her buyers unique ability to pick colors and styles from kids' clothing designers in a way no other local retailer does, so customers find a plethora of individual merchandise while visiting the popular University Village store.

Families also love the product diversity available at Kids Club; the place is packed to the brim with essentials for Baby, great kids' clothes, toys, as well as a hair salon —it's a one-stop shop for busy parents on the go. We love the newly remodeled shop with a retro-style vibe including uber-groovy light fixtures and tables. It makes digging through offerings for newborns, toddlers, kids, and tweens feel as posh as shopping at one of favorite grown-up boutiques.

Expecting and new moms will find lots of what they need for Newborn here, too —lotions from Mustela and Baby Silk, Avent feeding tools, baby toys from Lamaze and Chicco, Robeez slippers, clothes from Zutano, blankets from Little Giraffe, and a choice offering of highchairs and other gear. Kid's Club will keep stocking styles from customer favorites like Roxy, Billabong, Catamini, Cakewalk, Petit Bateau, and unique designer kids' lines like Sophie Catalou, Kingsly, Tractor jeans, and Paul Frank.

Kids Club also carries local designers like Nest diaper bags, baby legs and kliips. And the toys? They've got the bulk of the new space —so you can choose from even more games, puzzles, crafts, costumes, science kits, Thomas & Friends products, Playmobil favorites, and Groovy Girl dolls. Local favorites include wonder chess, cranium, baffle gab, scene it, scientific explorations. New look for the store; new finds for you!

Kid's Club University Village
2630 NE Village Lane
206.524.2553
www.shopkidsclub.com