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RT fan club

“Near the forfront of the next generation of parenting tools...Red Tricycle is not your mother's parenting aide. Readers are razr-phone-toting, book-club-joining moms who at least know what a blackberry is."

Seattle Post Intelligencer April 2006

Thank you for being so smart, clever and witty! I’m enjoying my subscription and appreciate what you’re doing.

Your information reads like YOU are having fun and that’s worth a lot! Thanks for many good ideas.

Sarah F. - Redmond

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Red Tricycle serves a like-minded community of 20,000 Seattle moms and dads every week through the website and bi-weekly newsletter.

6,000 newsletter subscribers (as of 6.02.07)
published tuesday & thursday
higher than average open & click-thru rates

20,000 unique visits each month (as of 6.30.07)
Alexa traffic rank: 177, 628 (as of 7.10.07)
Page views per user: 11.8

RT audience*:
86% are women
79% are between 25 - 43
56% live in households that earn over $100k

RT readers are style-conscious but time-starved shoppers.
83% are interested in new products and services featured in Red Tricycle
65% have shopped at a store or used a service mentioned on Red Tricycle

RT readers are actively engaged in their community and in RT
75% go to Red Tricycle when they are looking for weekend activities
68% have attended an event or class featured on Red Tricycle

*based on 3/3/07 subscriber study